AI lead scoring for a luxury real estate brokerage
The challenge
A Las Vegas luxury brokerage was generating thousands of inbound leads per quarter from listing portals, social, and referrals. Agents were chasing volume instead of quality, burning the first hour of every day on dead-end follow-ups while the actual buyers got cold.
What we built
We deployed CRM Pro and trained a scoring model on the brokerage's two years of historical close data. The model now scores every new lead in real time on price band match, behavior signal, and listing match — surfacing the high-intent buyers to the right agent within minutes. Auto-drafted follow-ups handle the rest.
The outcome
"My top agent closed two $2M+ deals in the first quarter that the old system would have buried under cold leads. The model paid for itself before the trial ended."